Corporate Training

Your program changing corporate America!

b2b Writing for corporate coaches

I write copy for coaches, Course Creators, and Positive Psychologists who are taking their game-changing programs to Corporate America.

Personalized, captivating content that speaks to YOUR audience. Boost your copy performance by 202%.

According to a survey conducted by the Content Marketing Institute, 55% of B2B marketers said that they struggle with creating engaging content, while 50% said that producing consistent content is a challenge. 73% have a content marketing strategy to assist in sales development.

Content teams are being asked to do more with the same resources and they are finding it’s harder than ever to capture and hold their audience’s attention. The rise of social media and mobile devices has changed how people consume content and there is an overwhelming amount of information with tons of distractions and options.

Working with a professional writer can solve these challenges and help you create consistent and compelling content that resonates with your audience and drives results.

If you want your content to grab attention and make an impact, you've got to be on your toes.

Today's fast-paced environment means that copywriters need to be strategic, creative, and adaptable. It's all about testing and refining your approach to match the changing habits and preferences of your audience.

That means:

  • staying up-to-date with the latest trends,

  • experimenting with new techniques, and

  • being open to new ideas.

In short, success in copywriting requires a willingness to evolve and adapt to the ever-changing landscape of content consumption.

A study by the Aberdeen Group found that businesses that prioritize content marketing benefit from 6X’s higher conversion rates than companies that don't. This highlights the importance of high-quality content in achieving business goals.

Let’s Work Together to Maximize Your B2B Copy

Meet your business goals!

“Content marketing leaders
experience 7.8x’s more site traffic
than non-leaders. ”
— Content Marketing Institute
Amy Thomas, B2B Copywriter

Transform Your B2B Copy

Let’s get your content written!

Schedule a call

Maximize Your Visibility, Lead Gen and Sales with Results-Driven Content Strategies

Hi, I'm Amy Thomas – a B2B copywriter who specializes in crafting persuasive content that speaks directly to your clients' needs and desires. From email campaigns to blog posts to landing pages, I work with you to create a customized content strategy that delivers measurable results.

​Ask yourself these questions:

Are you struggling to generate leads and drive sales for your business?

​Are you concerned your copy is not speaking directly to your target audience?

Are you doubting how effectively your content is motivating your customers to take action?

Are you worried you aren't maximizing your sales and revenue?

​

There is an answer to your marketing struggles, concerns, doubts, and worries.

Result-driven content strategies are designed to bring awareness to your brand; generate leads; convert leads to sales; and retain the customers you have.

I’ve always been passionate about writing. I’ve gained a lot of valuable experience telling brand stories and crafting content that motivates and inspires an audience. Now I am using that expertise to help other business owners to establish and grow their online presence.

​You understand the importance of having multiple types of content to solve problems and achieve goals. I focus on honing my skills so that the writing I do for you always performs and gets better.

​

What sets me apart as a copywriter is my ability to get inside your clients' minds. By understanding their pain points, desires, and motivations, I craft copy that moves them to act.

I help you create content that attracts and retains customers.

​

With a collaborative and creative approach, I deliver copy that meets and exceeds your expectations.

​If you need a skilled B2B copywriter who can help take your business to the next level, let's schedule a conversation. I'd be honored to put my skills and expertise to work for you.

 

My specialty is crafting content for Coaches, Course Creators, and Positive Psychologists who bring their innovative programs to the world of Corporate America.

I specialize in writing engaging conversations and product descriptions for digital platforms, including websites, emails, and landing pages.

I developed my copywriting skills while writing for my life coaching clients from 2001 to now. Since I needed copy and they needed copy, I began writing on the fly. I did the necessary research and crafted content so my clients could gain traction and keep their momentum going.

Over the last few years, I dedicated myself to formal copywriting training and honed my skills further. As a result, I am hanging my shingle and offering services to businesses seeking to outsource their B2B writing requirements.

I'm good at crafting words that persuade people to take action. I know the tricks of the trade when it comes to effective communication strategies, and I'm ready to put my expertise to work for you. With my help, we can create some seriously compelling content that will grab your audience's attention and drive some eye-popping conversions.

Are you ready to get started?

email me

amythomasconsultingllc@gmail.com

“57% of the most successful organizations outsource content marketing activities.”
— Content Marketing

Turning Clicks into Clients: The Power of B2B Copy that Converts

Collaborate, Strategize

Fresh content.

Better Leads.

Close More Deals.

To truly captivate and engage your prospects and buyers, it is crucial to avoid the pitfall of vague and generic messaging. Make a lasting impact and stand out from the crowd.

Offer them worthwhile and captivating copy that sparks their curiosity and holds their interest.

Turning potential customers into loyal ones means giving more than you take.

So, when crafting your marketing strategy, focus on empathy and avoid the hard sell. Instead, use clear and concise calls to action (CTAs) that guide your audience through the sales journey. By doing so, you'll build trust with your customers, and they'll be more likely to stick around for the long haul. After all, who doesn't love a brand that gives more than it takes?

  • 82% of B2B marketing leaders say content is highly important to achieving their marketing goals.

  • Nearly half of those leaders are worried their content is falling short in terms of effectiveness.

  • 73% of those leaders outsource their blogs, email campaigns, website copy, free reports, ebooks, white papers, and online ads to B2B Copywriters. 

I'm in the business of writing B2B copy to help you with lead gen and sales.

I specialize in B2B copy so you can focus on other revenue-generating elements of your business without the added pressure of writing compelling content.

Focus on growing your business and be confident you have exceptional content that effectively draws traffic and visibility.

My Writing Process Provides Exceptional Content

I'm all about using the power of words to unlock the potential of your copy so you get conversions and sales!

I'm able to do that because I have a proven process.

Having a writing process is crucial for effective copy development for several reasons:

  1. Consistency: By following a writing process, the copy is consistent in terms of tone, style, and messaging across different platforms and channels.

  2. Efficiency: It’s easy to stay organized and on track, and to develop copy quickly and efficiently.

  3. Quality: It is key to have a method for producing high-quality copy that effectively communicates your message, captures your audience's attention, and ultimately drives conversions.

  4. Collaboration: My process facilitates collaboration with other team members, ensuring that everyone is on the same page and working towards a common goal.

  5. Iteration: A writing process allows for iteration and revision, enabling seamless and smooth copy refinement until it's perfect.

My process allows consistent, high-quality, and effective copy that drives results for your business.

Here’s the break-down:

  • I'll ask you or your team to walk me through the journey your typical buyer goes through. How do you currently go about finding and reaching out to potential clients? And once you have leads, what is your process for converting them into new clients?

    Maybe you don't have a lot of lead gen or maybe you need more attention on retaining your clients. I'll be listening and looking to see what we need to be building for all these different purposes. 

    We will continually have conversations about a strategy that focuses on four pillars that guarantee your business will grow:

    Awareness, Lead Gen, Sales and Retention 

    I’ll ask questions to gain insight into your current practices and actively listen to your responses. Based on our conversation, I can determine how to help you in specific areas such as creating blog posts, updating your ebook, writing email sequences, generating ideas for articles or white papers, or developing copy for new product landing pages.

  • After we agree to work together, the next step is for me to become intimately familiar with your target audience. If you don't already have a buyer persona or a creative/project brief, I will create one for you.

    To achieve this, I’ll conduct an interview with the team member who knows your clients best. Additionally, you will introduce me to your team's Subject Matter Expert (SME), who will provide me with insights into how your products or services align with the needs of your clients.

  • I'll thoroughly research your products and services to gain a comprehensive understanding of the features and benefits. Additionally, I’ll analyze industry trends to ensure that your content is relevant and up-to-date. Finally, I’ll optimize your content with relevant keywords to improve SEO and increase visibility for your clients.

    My approach to copywriting is focused on your prospect's needs. I emphasize how your product or service can address their specific pain points and provide them with the solution they are looking for.

    Through a compelling presentation of the features and benefits of your product/service, I offer proof that it is the best solution available. Finally, I craft a clear and compelling CTA to encourage your prospects to take the next step.

    No matter what type of content, here’s what you can ALWAYS expect from my process:

    1. The process starts with your prospect. Id their pain points, what is your customer trying to solve or resolve; what are they worried about; what is their goal?

    2. Position your product or service as the solution.

    3. Present the features and benefits.

    4. Reviews, testimonials, and specs proving your product or service are the answer. 

    5. Call to Action: propose what they need to do next to move along the sales journey. 

  • Based on the outline I provide, I'll write a first draft and identify any areas that may require further research or additional input from your team.

    I'll check in with you after the initial draft to ensure the copy is progressing in the desired direction. Once approved, I finalize the first draft and deliver it within the agreed upon timeframe.

    My pricing includes one round of revisions, and we request that your team provide their edits within the deadline we agree upon.

    After making any changes requested from you or your team, I'll complete the editing process and perform a final round of proofreading before submitting the final copy by the agreed-upon deadline.

  • When the copy comes back from the designer, I can work with your design team to take a look at it and give feedback. Together we can:

    1. Verify consistency between design objectives and messaging.

    2. Evaluate the impact and effectiveness in the context of the design.

    3. Consider readability and hierarchy of information.

    4. Make any necessary adjustments to copy and design.

    5. Meet all deadlines and deliver the final product on time.

Elevate Your Brand with Compelling Copy

  • Copy editing is the art of refining a written project to enhance its quality, readability, and style. The success of copy in the marketing world is indicated by how long a reader keeps reading and if they are compelled to take the action you want them to take.

    Copy editing can help you make sure your copy helps you achieve your business goals by getting your point across, engaging your audience, and keeping readers reading.

    Remember, writing is a team effort, and copy editing includes helping to structure your copy, being a second set of eyes, polishing, and even proofreading.

    Your message is what you are saying and your copy is how you say it. You want your message and copy to work together stylistically, structurally, and strategically.

    I’ll make sure your message engages your audience and helps you to achieve your business goals.

    All projects have a 1500-word minimum.

    Starting at $.07/word for light editing.

    I’ll look through your copy to evaluate the organization and flow, letting you know if it is effective. I’ll call out awkward phrases or sections that need attention.

    You’ll get general feedback and suggestions on what is working or what would make it work better.

    Starting at $.15/word for medium editing.

    I go deeper into the outline, flow, and sentence structure, and give input on whether the style and structure support the goals of the copy.

    I’ll review transitions, messages, and context to make sure your copy works. I’ll make suggestions but leave the rewrites up to you.

    Starting at $.30/word for heavy editing.

    I’ll comb through the document:

    -evaluating how the big idea is delivered;

    -making sure there are no major issues with how it is delivered;

    -making sure it is enjoyable to read, edit errors and smooth them out for effectiveness; and then,

    -optimize for readers, business goals, and search engines.

    I’ll finish the process with a complete read-through.

    Heavy editing includes checking word usage, organization, vetting sources and fact-checking, research, and optimizing for search engines.

    I’ll make sure the copy fulfills the goals of the creative brief. Heavy edits can include restructuring and rewriting, it is up to the author and project manager how much they want me to do vs. how much they want me to simply suggest.

  • Make a great impression, establish a connection, and set the stage to achieve your business goals. Show-stopping SEO-optimized copy helps you be seen so you generate more traffic and sales. Includes keyword research and use.

    New Home Page Content starting at $1500

    Page Updates starting at $200 each

    6 Figure Sales Pages starting at $2500

    Lead-gen landing page, short copy starting at $700

  • Boost search rankings and conversions by finding gaps and opportunities.

    A site audit and report is a comprehensive analysis of your website's performance, covering various aspects such as design, user experience, content, and technical issues.

    By conducting a site audit, we identify potential issues that may be undermining your website's search engine optimization (SEO) and user engagement.

    A thorough site audit provides insights into how your website compares to your competitors and suggests actionable strategies for improvement.

    With my expertise in conducting site audits and creating detailed reports, you will gain a deeper understanding of your website's strengths and weaknesses and take steps to enhance your online presence.

    Starting at $2000

  • According to a survey conducted by HubSpot, email is the most common form of communication used by B2B marketers for engaging with their customers.

    In fact, 73% of B2B marketers said that email is their most effective channel for generating leads, while 79% of B2B marketers said that email is their most effective channel for nurturing leads.

    Additionally, a study by the Radicati Group estimates that the total number of business and consumer emails sent and received per day will reach 347 billion by 2023, highlighting the continued importance of email as a communication tool in the B2B space.

    If you stare at a blank screen when you sit down to write to your email list, let me help.

    Whether you’re launching a new course or nurturing a corporate account; I help with welcome and launch sequences.

    Grow sales by engaging your audience, extending invitations, and promoting special sales.

    Starting at $150 per email

  • Get your dream clients in the room with you and show them you have what they want.

    Incentivize and add value for your clients by offering high-quality resources such as:

    -ebooks,

    -checklists, and

    -how-to guides.

    These types of giveaways attract your ideal clients and demonstrate you have what they need.

    Showcase your expertise and establish trust with your audience.

    Starting at $500

  • Provide highly useful information to customers using digital products that can attract email sign-ups, feature a unique value proposition, or help move the prospect closer to the sale.

    Establish your authority, provide in-depth insights, and address common pain points, all while offering valuable solutions.

    Generate more leads, increase your brand's visibility, and establish yourself as a thought leader in your field. Let’s create custom content tailored to your specific needs and goals.

    Starting at $2000

  • You recognize the importance of publishing regular blog posts or articles for SEO purposes, but you struggle to generate fresh ideas or produce compelling copy.

    That's where I come in.

    With my expertise in writing high-quality, engaging content, I can help you establish your authority in your field and keep your readers coming back for more.

    My content will not only attract readers but also keep them engaged and immersed in your website, resulting in increased traffic and improved search engine rankings.

    Starting at $400 for 1200 words

  • Elevate yourself above the competition by using "gotta-get-it" product descriptions that enthrall your customers and drive sales through the roof.

    Persuasive and captivating product descriptions attract and engage potential customers and set you apart from your competitors.

    Watch your sales increase after we showcase your products in the best possible light.

    Starting at $175 per description

 

Contact

 

Drop me a note so we can get working on what you need!